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Appliances to the countryside

“,” TM “two New Deal, driven by strong national policies to promote the” new countryside construction “under the guidance of the direction of the next few years to” 34 markets in coastal areas, inland areas of the two three-tier market “as the main rural household appliances market, will usher in a new round of outbreak of.

<BR> With significantly improved living standards in rural areas, with further decline in the price of home appliances, significantly improve the quality, as more and more specialization, standardization and improvement of rural electric chain there, the next 10 years or more long time, China’s home appliance market, the competition shifted from the cities round the countryside, or even a “rural conduction City” New product development trends. For a large number of rural market growth and develop regional appliance chain who will no doubt be that a household electrical appliance market opportunities shift from urban to rural areas during the biggest winner.

<BR> Present, in order to exchange silver appliances, Pearl home, 100 Cheng Electric, the Three Gorges International Trade in Xiamen, southeast of electrical appliances, Panyu sand garden, fashion, electrical appliances, Thailand, represented by front electrical appliance chain and coastal Siping appliances, Mianyang Jiafu to electrical appliances, Tenda appliances,

Huimin

City electrical appliances, home appliances Yu, Sheng P Plus and electrical, industrial appliances, electrical communication process, the East Bridge, electronics, home appliances, represented by the same interests inland appliances chain, will be in this round of the main battlefield of the Great Migration of Chinese home appliances Business Competition, received an unprecedented golden period of development.

<BR> Appliance industry in the future business opportunities in rural areas

<BR> Reporter found that the current domestic appliance industry for future business opportunities in rural markets and development of space, has reached a high degree of consensus that is sure to go to the rural market, we must develop special products for rural markets, promotions and

Service

We must seize the distribution in the rural areas account for 8 percent above the market share of regional appliance chain of network resources, to establish the depth of the strategic partnership.

<BR> The most representative, is to

Sony

, Sharp, Samsung, Daikin, represented by foreign-funded enterprises have been launched for the rural market, product development and market expansion plans. For many Chinese appliance maker, its expansion plans in rural areas 10 years ago and start to pull, but since last year in the “home appliances to the countryside”, “TM” stimulation policies, appliance manufacturing rural business development plans are only from the “pilot region, local testing of water, periodic promotion” to a “national, scale, medium and long term development plan.”

<BR> It is understood that only last year, the United States, and Haier, Meiling,

Oaks

, Changhong, TCL, Hisense and other domestic appliances business, just get in the rural market sales have reached over 30%. It also directly promote a large number of enterprises and traditional industries to second and third tier OEM OEM business process as the main focus of export-oriented enterprise management in transition, will be the focus of business shifted from the cities all the rural areas, the company’s product and marketing resources for all the rural market, home appliances chain delivery, and regional home appliance chain with the establishment of sales network, build brand franchise stores or product area. Including the new Branch

Air conditioning

Changhong air conditioning, color TV panda, power washing machines, refrigerators and other large number of Omar’s focus ahead of second and third tier brands have turned to rural areas.

<BR> Department of Commerce estimates, only the state “home appliances to the countryside” policy one, it will pull 900 billion yuan in four years, the rural market consumption. The first batch of 10 provinces and municipalities only in the implementation of the appliance “TM” policy will also bring nearly 100 million yuan of market consumption. Industry estimates, if the two policies the state anchored in the next 10 years, the overall capacity of the rural household appliance market will be calculated as a unit trillion, this demand capacity of the rural market will be directly in the birth of 10 or more ”

Suning

Electrical appliances. ”

<BR> Regional appliance chain accounts for a

<BR> The tremendous business opportunities in rural markets, has let some appliance manufacturers, “restless.” In the just completed layout of the city after the market chain stores, Suning,

States United States

Two major national manufacturers of home appliance chain have announced its entry into the rural market.